Social media video and ad specs

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Keep reading and get to know specifications, video limits and demands of all the most popular social media in our complete guide!

Instagram video specs

Created for sharing the best (and a little bit enhanced) moments of our lives, captured in the photos, nowadays Instagram also supports video content. Why don’t we use the opportunity and transmit our visuals with more than 5 million of delighted users?

Instagram Landscape, Vertical, Stories, Square videos and their aspect ratio

In feed video

  • Available styles: Portrait (horizontal), Square, Vertical;
  • dimensions: 600 x 315 for Landscape, 600x 600 for Square, 600 x 750 for Vertical video;
  • aspect ratio: 16:9 Landscape and 1:1 Square, 4:5 Vertical;
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 1 minute;
  • maximum frame rate: 30fps.

Instagram video ad specs

A human being is such a cunning creature, that they can turn everything into money, and Instagram is no exception.

As for the specs, they are absolutely the same as for the regular in-feed.


A side-scrolling row of 2-10 short videos, demonstrating all the peculiarities and features of a product.

  • Available styles: Square (aspect ratio 1:1);
  • dimensions: from 600 x 600 to 1080 x 1080 (recommended);
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 1 minute;
  • maximum frame rate: 30fps.

Instagram stories

Stories may be either regular in feed (organic posts) or commercials. Ads show up among other users’ videos naturally, they don’t irritate the viewers and can last up to 15 secs. There is no exact recommended resolution, as stories fit the smartphone screen, so their size depends on the user, not on your choice.

  • Aspect ratio: 9:16, 16:9, 4:5;
  • resolution: as high as possible, at least 600 x 1067 pixels;
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 15 secs.


Instagram TV has a lot in common with Stories, but it does not disappear in 24 hours and stay forever (until the owner deletes it). Also, this option allows to upload videos up to 60 mins long, turning a company’s account almost into a real TV-channel.

  • Available styles: Portrait (aspect ratio 9:16);
  • dimensions: 1080 x 1920 (recommended);
  • file size limit: 650 MB for short videos (less than 10 mins), 3.6GB for long ones;
  • file extensions: MP4 only;
  • minimum length: 15 secs;
  • maximum length: 60 minutes.

Facebook video specs

Facebook is rather complicated (sorry, Mark!). There are several possible types of video content, and each of them has its own specs.

Facebook Stories, Square videos and their aspect ratio

Shared post video

The most common type of Facebook videos, so-called regular feed. Here are the general Facebook vertical and horizontal video specs:

  • available styles: Portrait or Landscape;
  • recommended size: 1280 x 720 pixels for both;
  • file size limits: 4GB;
  • minimum width: 600 pixels for both;
  • aspect ratio: 16:9 for Landscape and Portrait with included links, and 9:16 for Portrait without links;
  • mobile version aspect ratio: 2:3 for both;
  • preferable file extensions: MP4, MOV (in fact, almost all the formats are accepted);
  • maximum video length: 2 hours (120 mins.);
  • maximum frame rate: 30fps.

360 panoramas

There are slightly different demands:

  • dimensions: no more than 4096 x 2048 pixels;
  • aspect ratio: 2:1;
  • file size limit: 1.75GB;
  • preferable file extension: MP4;
  • maximum video length: 40 mins;
  • maximum frame rate: 60 fps.


Stories have another story (nice pun, isn’t it?):

  • dimensions: 500 x 500 pixels or more;
  • aspect ratio: 1.91 to 9:16;
  • file size limits: 4GB;
  • maximum video length: 15 secs;
  • preferable file extensions: MP4, MOV.

Facebook video ad specs

Fb advertising is one of the most effective and affordable ways to promote a product. Good news: Zuckerberg kindly offers us at least 6 types of sponsored videos. Bad news: all of them have their own limits and specifications.

Desktop news feed link video

In this case, Facebook video post specs do not depend on the position of the ad (in feeds or on the right sidebar):

  • available styles: Landscape or Square (instead of Portrait);
  • dimensions: at least 600 x 315 pixels for Landscape and 600 x 600 for Square. Recommended size: 1280 x 720;
  • aspect ratio: 16:9 Landscape and 1:1 Square.

The rest is the same as for common shared videos: File size limit 4GB, recommended extensions MP4 and MOV, maximum length 2 hours and maximum frames 30 fps.


Facebook Carousel lets the company show up to 10 ever-changing images, so it is considered to be 10 times more effective than any other advertisement.

  • Dimensions: at least 600 x 315 pixels for Landscape and 600 x 600 for Square. Recommended size: 1080 x 1080;
  • aspect ratio: 16:9 Landscape and 1:1 Square;
  • file size limit: 2.3GB;
  • file extensions: MP4 and MOV;
  • maximum length: 30 secs (90 secs for loops);
  • maximum frame rate: 30fps.

Canvas video ad

A mobile version option, which lets the company attract a user’s attention. Tapping on the canvas video an interested customer-to-be can immerse into more details, have a look at the pictures, read descriptions, etc. Canvas are especially remarkable for their autoplay function.

  • dimensions: at least 600 x 315 pixels for Landscape and 600 x 600 for Square. Recommended size: 1200 x 628;
  • preferable resolution: 720 p;
  • aspect ratio: 16:9 Landscape and 1:1 Square;
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 2 hours;
  • maximum frame rate: 30fps.


A number of photos or pictures (from 3 to 10), bonded into one video. It may be followed with a soundtrack so that the whole combination looks like a lovely mini-film:

  • available styles: Portrait, Landscape (no Square this time!);
  • dimensions: 1200 x 720 for both;
  • aspect ratio: 16:9 Landscape and 9:16 Portrait;
  • file size limit: 4GB;
  • file extensions: MP4 and MOV;
  • maximum length: 2 hours.

Cover video

That’s a potent marketing tool, which can also serve to regular FB users. Boring and faded background cover photos stay unnoticed, while vivid and colourful videos unfailingly draw viewers’ attention. Let’s have a look at facebook cover video specs (AKA Facebook banner video specs):

  • minimum dimensions: 820 x 312, the best option - 820 x 462;
  • maximum length: 90 secs, preferably - 20 secs.

Twitter video specs

Twitter has been invented for sharing thoughts and ideas, encapsulated in really short messages (140 characters initially, 280 characters now). Video content should be the same - lapidary, brief, witty.

Twitter Landscape, Portrait videos and their aspect ratio

In-feed video

  • Available styles: Portrait, Landscape;
  • recommended resolution: from 320 x 180 to 1280 x 720 for Landscape, from 240 x 240 to 640 x 640 for Portrait;
  • resolution limits: from 32 x 32 to 1280 x 1024;
  • aspect ratio: 1:2.39 to 2.39:1;
  • file size limit: 512MB;
  • file extensions: MP4 (web version) and MOV (mobile version);
  • maximum length: 140 seconds;
  • maximum frame rate: 40 fps.

Twitter video ad specs

About 330 million active Twitter users are waiting for being seduced to buy your product. Luckily, commercial videos’ specs are absolutely the same as for regular in-feeds, nothing spectacular.

Youtube video specs

The most popular video portal among users of all the ages, YouTube is used to entertain, educate, promote goods, self-advertise, kill time and whatever else. It would be a mortal sin not to take advantage of such splendid possibilities. Video specs are pretty complicated, though, let’s sort them out.

Video on the YouTube Player on computer and smartphone, and its aspect ratio

Standard video player

YouTube automatically frames uploaded videos and accepts all the most common formats, so that everybody could upload video fast and seamlessly.

  • Resolution limits: from 426 x 240 to 3840 x 2160;
  • aspect ratio: 16:9 and 4:3;
  • file size limit: 128GB;
  • file extensions: MP4, MOV, MPEG, AVI, WMV, FLV, 3GP, WebM;
  • maximum length: 12 hours.

YouTube video ad specs

We enjoy tons of free quality content on YouTube only because huge corporations and tiny enterprises sponsor them, inserting their ads right into videos.

There are several types of YouTube advertisements. Their specs are the same as for regular content but the video length depends on the ad type:

  • skippable – you are not obliged to watch it until the end and can skip in a few seconds (max – 12 hours);
  • non-skippable – almost the same, but the users are forced to watch full 15 seconds (max – 15-20 secs, sometimes 30 secs);
  • mid-roll – those visuals, which are always popping up at the most thrilling moment of the film (at least 30 secs);
  • bumper – a short 6-second-long video, played before the main content (max 6 secs);
  • display ad - a small static “frame” in the right side column, run with a click. Maximum video length is 12 hours, recommended resolution: 300 x 250 or 300 x 60 pixels.

Linkedin video specs

Designed for recruiters looking for new employees, and specialists willing to change positions or find a job, Linkedin doesn’t use lots of video content indeed. But video CVs are becoming more and more trendy, so let’s have a closer look at their specs.

Linkedin shared video and its aspect ratio

Shared video

  • Resolution limits: from 256 x 144 to 4096 x 2304 pixels;
  • aspect ratio: 1:2.4 and 2.4:1;
  • file size limit: 5GB;
  • file extensions: ASF, AVI, FLV, MOV, MPEG-1, MPEG-4, MKV, WebM;
  • maximum length: 10 mins;
  • maximum frame rate: 60 fps.

Video ads specs

Commercial videos for campaigns have slightly different limits:

  • resolution limits: from 480 x 360 to 1920 x 1080 pixels;
  • file size limit: 200MB;
  • file extensions: MP4;
  • maximum length: 30 mins;
  • recommended length: 15 secs;
  • maximum frame rate: 30 fps.

Snapchat video specs

Snapchat is all about video – mostly with various lenses, filters and special effects. No wonder it is one of the most fast-growing and demanded social media among the youth. The majority of content consists of short 10-second videos, used for both personal sharing and commercial promoting.

Snapchat video and ad, their aspect ratio
  • Resolution: 1080 x 1920;
  • aspect ratio: 9:16;
  • file size limit: 32MB;
  • file extensions: MP4 and MOV;
  • length limits: 3-10 secs.

Long-form ads

The main format for commercial videos. Specs are similar with the difference in:

  • aspect ratio 9:16 or 16:9;
  • size limit 1GB;
  • length at least 15 seconds, no maximum.

Pinterest video specs

Pinterest Square and Vertical video, their aspect ratio

Initially, created for sharing only images, Pintrest keeps expanding and evolving. Shared organic video specs:

  • available styles: Vertical, Square;
  • recommended resolution: 600 x 600 for Square, 600 x 900 for Vertical;
  • resolution limits: at least 240 pixels;
  • aspect ratio: 9:16 Portrait and 1:1 Square;
  • file size limit: 2GB;
  • file extensions: MP4 and MOV;
  • maximum length: 30 mins;
  • maximum frame rate: 25 fps.

The same specifications are also applicable for the Promoted Video option.